CDMA is gone. It is completely phased out from our business plan. We
are launching with the most advanced technology in the market at the
moment.”
With those penetrating words at the FourPoints by Sheraton, in Lagos,
Intercellular, a hitherto leading CDMA operator in Nigeria re-entered
the market as – InterC.
Without mincing words, Engr. Mohammed Waya, chief technical director (CTO), announced the arrival of InterC.
Nigeria’s code division multiple application (CDMA) sector went burst
following unfavourable market factors and the bullish drive by GSM
operators.
Engr. Waya stated that InterC is rolling out to meet a niche market
at a most critical phase of Nigeria’s economic transition. “We are
concentrating on broadband at the moment because we have seen a lapse in
this segment of the telecommunications sector,” said Waya.
Emad Sukker, InterC CEO, who defended the company’s investment timing
considering the rapidly dwindling value of the Nigerian Naira against
major global currencies, said there is no better time to invest in
Nigeria than now.
“We have to believe in our economy and the currency. Nigeria will
bounce back as Africa’s largest economy in no time. Despite the pressure
on the Naira, we believe so much in this economy that it will pull
through.
Gbenga Adebayo, president of the association of licensed telecom
operators of Nigeria (ALTON), who lend his support, said it is a “ bold
move” by Intercellular to return.
“You have made a very bold statement by your re-entry, most so with
the niche investment in broadband. Broadband is the next big deal in the
telecoms space with just about 20 per cent penetration. We are
projecting 30 per cent penetration by 2020, so I will say you have made a
very smart business decision,” said Adebayo.
Credit:guardian
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