Maltina, the premium non-alcoholic malt drink has announced the return of its number one Nigerian family dance show, "Maltina Dance All" (MDA) Season 9.
With Season 9 themed ‘Happiness Amplified’,
Maltina, famous for sharing happiness and promoting family values,
promised that the activities and dance routines lined up for this season
will heighten the excitement and happiness shared by competing families
and viewers of the dance show.
According to Mr. Franco Maria Maggi, Marketing Director, Nigerian Breweries Plc, “Maltina
Dance All provides a platform for sharing happiness, promoting family
values and bonding. The lives of various families have been positively
affected through this platform.”
Mr. Maggi
stated that the previous editions utilized the regional auditions format
and that the brand received feedback that several families were unable
to participate in those auditions due to travel constraints.
This
year the brand chose the online auditions format to make the dance show
more accessible and give families the opportunity to submit entries for
the 2016 "Maltina Dance All" from the comfort of their homes by making a
short dance video and simply uploading the video on the website.
The
show's innovative format this season will allow interested families to
participate by submitting their dance videos from all across Nigeria on
the Maltina Dance All website (www.maltinadanceall.tv).
“Maltina
Dance All is one of the platforms through which the brand connects
with, and allow consumers heighten their interactions to share
happiness,” said Mr. Kufre Ekanem, Corporate Affairs Adviser, Nigerian Breweries Plc.
“The
show through its creative and diverse dance routines brings incredible
energy, excitement, and fun for competing families and fans. We can't
wait to see what season 9 will bring."
At the
end of Season 9, the winning family will be rewarded with a grand prize
of N10 million, while the first and second runners up will receive N3
million and N1 million respectively.
Video submission entries for online audition is on-going and will end on August 19th, 2016 on www.maltinadanceall.tv. The show airs on TV from 22 October 2016.
Watch how to submit video for "Maltina Dance All" Season 9 in the video below.
About "Maltina Dance All"
"Maltina
Dance All" (MDA) is Nigeria’s first family dance TV show and a consumer
engagement platform sponsored by premium non-alcoholic malt brand from
the stable of Nigerian Breweries Plc, Maltina.
"Maltina
Dance All" is the activation sponsorship platform for Maltina that
helps to create affinity with its loyal consumers across Nigeria.
The
family dance reality show started about a decade ago and had since
helped to reinforce the Maltina brand’s core values of family, fun and
happiness.
Through this reality show, Maltina has
engaged with various consumers of different age groups, rewarding them
with gifts after competing for a ticket to be shortlisted for admission
in to the Maltina Dance All academy with their families.
The academy serves as the home for the contestants during the competition period.
Maltina
engages dance fitness instructors to train the competing families in
various dance styles and fitness exercises which help to showcase the
vitality of well-nourished individuals/families.
At the academy, the families compete in dance to different genre of music to win the grand prize.
Different
dance instructors according to the theme of the selected song genre
mentor each family for each episode of the TV show.
The
performances are judged by dance professionals who critic and guide the
families on the best way to progress through the competition.
This is a feature by Maltina.
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